$1M+
Earned on Upwork
Knowing your CAC, building funnels that convert, and optimizing on revenue instead of vanity metrics — that's the system.
Figures reflect verified Upwork lifetime performance as an individual freelancer. Profile available on request.
Full-account ownership from structure to search-term hygiene. Built for accounts where waste hides in the long tail and every conversion has to trace back to profit.
Cold-to-warm funnels that scale without torching CPA. I read creative and audience data the way I read my own store's — because I'm running both.
Agencies point at client screenshots. I point at my own bank statements. I run active e-commerce businesses on Amazon UK and TikTok Shop UK — sourcing, pricing, margin stacks, and paid traffic on the exact Google and Meta systems I'll manage for you.
That changes how I think about your account. I know what a platform fee does to a margin. I know what happens when CPA drifts and it's your money, not a slide. You get a partner who has already made the expensive mistakes on his own dime.
I'm Raza Jan — a performance marketer and operator. For over a decade I've managed Google and Meta ad accounts for clients around the world, quietly building one of the stronger track records on Upwork: Top Rated Plus, $1M+ earned, 500+ projects, a 99% job success score.
Behind the freelancer profile is a team of eight specialists who handle day-to-day execution, so accounts get real coverage rather than one overstretched person. And behind the agency work is a set of my own businesses — Amazon UK and TikTok Shop UK — that keep me honest about what actually moves profit versus what just looks good in a dashboard.
I work with a small number of clients who want an operator on their account, not a middleman. If that's what you're after, let's talk.
Tell me what you're spending and where it's leaking. I'll tell you straight whether I can help — and if I can't, who can.